Milwaukee-based Hanson Dodge Creative (HDC) recently became strategic marketing partner for two major recreational product brands, Wilson Sporting Goods Co. of Chicago and Thule, Inc. of Malmo, Sweden.
"Thule and Wilson are the kind of brands we are ideally suited to work with," said Ken Hanson, Hanson Dodge Creative partner and chief creative officer. "HDC is entirely focused on helping great companies build their brands and deepen their relationship with active consumers. Wilson and Thule are proven category leaders who want to continue to build market dominance. We can help them do that."
Thule, Inc., a leader in Sports Utility Transportation solutions, selected Hanson Dodge Creative after a North American and European agency review. Hanson Dodge Creative will develop an integrated global platform coordinating its efforts with both Thule’s North American and Europe/Asia business areas.
Wilson Sporting Goods Co. selected Hanson Dodge Creative as creative services agency on their Baseball & Softball business unit and as Agency of Record on the Golf business unit. Additionally, HDC will work with Wilson as a corporate-level strategic consultant on global branding and digital initiatives.
Hanson Dodge Creative is America’s leading active lifestyle agency. In addition to Thule and Wilson, clients include Waterloo-based Trek Bicycle Corp., Burton Snowboards, Horizon Fitness, Wolverine Shoes and Boots and the Wisconsin Department of Tourism.
