“The messaging system we didn’t know we needed until we had it.”

~ Twitter co-founder Biz Stone

Headquarters: San Francisco, Calif.

Founded: 2006

CEO: Evan Williams

Original Founders: Jack Dorsey, Biz Stone and Evan Williams

Membership: No count on specific user number, but 60 percent of usage is international

Company employees: 27

Twitter-Tips from Milwaukee Twitter guru Al Krueger, founder of Comet Branding:

  • When picking a Twitter “handle,” use your real name or brand name instead of a concocted screen name. An easy to find and recall name can increase your number of followers and level of interaction.
  • Fully utilize the Twitter biography space. The more complete your bio is the more likely people will be to follow you and interact. A blank bio is a no-no.
  • Upload a photo. People like having a face to look at along with a name.
  • People like connecting with other people – so be yourself, be real and be authentic.
  • Listen before you tweet – take some time to get an idea of what people are talking about and how.
  • Use Twitter tools to enhance your user experience:
  • a keyword search tool for finding who is tweeting about subjects of interest to you.
  • Yellow pages for Twitter. Find the people you want to connect with based on bio information, location and business categories.
  • can help you organize your Twitter page into categories, which allows for easier management.
  • Use a URL shortening tool: A great aspect of Twitter is sharing URLs. However, 140 characters gets used up pretty quickly. Use a URL shortener like This tool also lets you track click-throughs, referrers and other useful ROI stats in real-time.
  • Share photos on Twitter: use a tool like to include photos in your tweets and make sure to include descriptions as an added bonus. Share photos of events, products and other interesting happenings.
  • For a businessperson using Twitter, it’s good to tweet about business, but sprinkle in a little personal stuff too. It helps humanize you and your brand.
  • If you like what someone else’s tweets, share them with other people by “re-tweeting” them.
  • Don’t be “salesy” or too “self-promoty” – people on Twitter don’t respond well to the hard sell and are interested in what you say as long as you don’t brag about how great you are too much.

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