Founder and president, Xela Innovations LLC
Sixteen years ago, Todd Muderlak left his home and his job in sunny California to run his father’s one-person product development company in Milwaukee.
Muderlak Design innovated several products in a variety of industries, but had a strong focus on commercial washroom and kitchens.
In less than two years, Muderlak grew the company to eight employees and increased its revenue.
He and his father, Ken, are responsible for innovating several pieces of automatic commercial washroom equipment, including auto flush, air care dispensers, soap dispensers, auto faucets and hygienic door handles.
In 2008, Todd closed Muderlak Design and transferred its team to a new company, Xela Innovations, which would focus on innovating and manufacturing its own line of commercial washroom products.
Today, Xela has more than 60 patents, customers all over the globe, and is generating millions of dollars in revenue. In the past five years, the company has innovated and fully engineered more than 12 new products.
Muderlak also developed a creative asset agreement to purchase a no-water urinal company over a five year period. The agreement led to a number of new water conservation products and the sale of the no-water urinal throughout the world.
According to Scott Krizek, Xela Innovations investor, Muderlak brings endless energy, positivity and enthusiasm to his role as leader.
Muderlak has been a member of The Water Council since its inception and has an office in the Global Water Center. He continues to innovate in water conservation, and looks to continue to add Internet of Things technology to several of the company’s products.