Last updated on July 3rd, 2019 at 07:22 pm
Caravan Hospitality Group LLC Milwaukee
Industry: Food and beverage
While traveling around the world when he was younger, Caravan Hospitality Group CEO Mike Eitel frequently stayed in youth hostels. He says these experiences taught him the value of diversity and inclusion when building a brand to be passionate about.
“To bring a brand to life and sustain it, you need to believe in it, protect its mission and, quite literally, live the brand. My experience as a young traveler relying on the culture of youth hostels to move around the planet allowed me to meet a wide variety of locals and fellow adventurers.
“These experiences ignited the spark to create an ecosystem of diversity, tolerance, inclusivity, adventure and fun, and were the driving force in the creation of my first brand in 1995, The Nomad World Pub. When people interact with the Nomad brand, they’re able to immerse themselves in a culture of ethnic, socioeconomic and racial diversity. For over 23 years, Nomad World Pub has been a safe haven for diversity, ideas, acceptance and expression, and has provided comfort to all walks of life.
“The original spirit of the Nomad and its core mission still serve as the foundation for all our brands. Staying true to the core mission not only helps us stay true to ourselves and our relationship with the brand, but also helps us identify opportunities to create positive change and connect with people in a way that is true to the essence of the brand.
“By staying focused on who we are, what we do best and offering an authentic experience for the people who interact with our brand, we have developed lifelong relationships with people from around the world who we have the pleasure of serving.”