The Marek Group, a Waukesha-based sales enablement and marketing communications firm, announced it has acquired CPI Promotions, a promotional product distributor and manufacturer located in Pewaukee.
The Marek Group provides turn-key solutions for Fortune 1000 companies to support their distributed sales channels with sales and marketing content in all forms of media, via a cloud-based marketing-on-demand storefront. Marek designs and implements the solutions and supports the content distribution with its own direct marketing agency, commercial printing operations, fulfillment services and distribution centers.
“The addition of CPI to The Marek Group family of companies allows us to provide all of what our clients need to arm their sales and distribution partners for success,” said Tami Marek-Loper, president of The Marek Group. “We found an exceptional partner who brings substantial promotional products expertise to our company, along with a manufacturing and distribution platform that is entirely consistent with our business model.”
Cary Caliendo, founder and president of CPI Promotions, said, “We are very happy to be joining The Marek Group as we see great synergy between the two companies. Knowing we can provide our customers with turn-key solutions that are supported by real-time data analytics to operate more effective marketing programs is very exciting for us.”
Caliendo will remain with the company as divisional president in the promotional products division.
Marek Group CEO Fuzzy Marek said the acquisition is a strategic move.
“Our goal as an organization is to help our clients with distributed sales channels to optimize their entire marketing supply chain. Our unique ability to get the right content, to the right sales channel, at the right time, and in the medium that will help them close deals faster is what truly sets us apart. Promotional products are a big part of our customer’s marketing content strategy and this acquisition will help us better deliver this form of media to the field,” Marek said.
The CPI Promotions name will be retained, with CPI operating as a wholly owned subsidiary of The Marek Group. The entire CPI management team and staff will remain in place.
The CPI office and production team will be moved to The Marek Group’s headquarters in Waukesha, while its warehouse and fulfillment operations be moved to The Marek Group’s Fulfillment Center in West Allis.