Technology tips for startups

    Biz Times Milwaukee contributing writer Tom Still recently wrote an article about the top 10 trends to watch in 2010.  One that stands out is that more and more individuals are starting their own business.

    If you are one of these new entrepreneurs, or if you are thinking of joining their ranks for 2010, there are a number of tools that can help you. For example, the right technology can contribute to your business’ overall success.

    Here are a few technology startup tips to get you started. 

    The right technology.
    You may want to consider a laptop over a desktop for a number of reasons. They are portable – so you can use them at the office, at home and on the road – they cost less and they are energy efficient. In fact, new small laptops idle at 15 watts, less than the power used by a typical compact fluorescent light bulb, in comparison to a desktop PC, which idles at around 60 watts – not including the monitor. The result is a lower energy bill at the end of the month, which saves you money.

    Work from home.
    Working from your home reduces the costs of owning or leasing and operating office space. It also offers work-life balance, giving you the time you would normally use for your commute, to do other things like exercising or spending time with your family.

    Get connected.
    Smartphones can offer users a more flexible business environment through the latest improvements in mobile broadband and mobile applications. Smartphones can also be coupled with a server specifically designed for small businesses, which gives workers access to vital information anytime and anywhere.

    Build your business online.
    Looking for a low-cost way to boost your business? Get in the cloud. Startups and small businesses have many free or low cost services options available to them. You’ll also want to engage in social networks, such as Twitter and Facebook, to locate and communicate with segment customers. 

    As we move forward into 2010, these tips can help create an environment for business development and growth. As the economy begins its incline, entrepreneurs can help by not only creating a business for themselves, but hopefully future jobs for others.

     

    Rob Busch is the Wisconsin enterprise sales manager for Microsoft and serves clients and partners in the company’s Waukesha office. For more information, visit http://www.microsoft.com/smallbusiness/startup-toolkit.

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