Third Ward retailer Stephanie Horne is opening a second store on Silver Spring Drive in Whitefish Bay.
SoHo Boutique, 509 E. Silver Spring Drive, will open Feb. 1, selling a mix of casual and special occasion dresses, denim, shoes and accessories.
Many of the items will be priced less than $100.
“SoHo is a fresh, affordable and inspired interpretation of modern style,” Horne said. “We will offer a well-curated selection of wearable trends and enduring classics, and focus on fashionable, quality pieces for everyday life. I am thrilled to be bringing this concept to the North Shore, which I’ve always considered fashion forward.”
Horne, is the owner of the long-time downtown clothier Stephanie Horne Boutique in Milwaukee’s Third Ward neighborhood.
Her new store is named after New York’s SoHo neighborhood and is also a nod to Horne’s initials.