Marcus Lemonis, the chairman and chief executive officer of Bowling Green, Ky.-based Camping World and the star of the CNBC show “The Profit,” says he will donate up to $300,000 to Marquette University as part of a $1 million university giving challenge that began on Jan. 5 and will run through March 12.
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Lemonis is a 1995 alumnus of Marquette’s Helen Way Klingler College of Arts and Sciences.
Lemonis will donate $100,000 for every $250,000 the university raises, with a personal cap of $300,000. There is no minimum donation for individuals who contribute as part of the $1 million challenge. The maximum donation for individuals is $5,000.
Camping World claims to be the nation’s largest RV and outdoor retailer. It has nearly 3,600 employees and serves more than 4 million RV enthusiasts at more than 100 retail locations, with revenues exceeding $1.7 billion annually, according to the company’s website.
On “The Profit,” Lemonis assists struggling businesses around the country from a variety of industries.