Swarming Technology

First-Year Winner

Ian Baxter

future50-profile-topper
Swarming Technology


2222 N. Farwell Ave., Suite 200, Milwaukee  •  www.swarmingtech.com
Year Founded: 2011
Product or Service Offered: Web services provider specializing in design, development and hosting solutions for the Magento E-Commerce platform.
President & CEO: Ian Baxter
Creative Director: Alyssa Otter
Projected 2016 Revenue: $3 million
Target Clientele: Businesses and partnering organizations seeking e-commerce solutions through establishment or enhancement of the Magento E-Commerce platform.


Ian Baxter
Ian Baxter

What is the biggest obstacle to your company’s growth?

“Staying competitive with larger firms and markets is always going to be a formidable challenge. While Milwaukee has experienced some significant strides with respect to becoming a competitive marketplace for web development over the past five to 10 years, quality opportunities and personnel can be limited, particularly in the absence of innovation and perseverance. Our current team, however, is vehemently dedicated to building a Swarming brand that not only attracts new clientele, but high-caliber talent as well.”

Do you plan to make any changes to your company?

“Currently, Swarming Technology is in the process of expanding our Milwaukee office on the Upper East Side, adding approximately twice the square footage to accommodate our growing staff. In addition, Swarming is expanding its reach to overseas markets, establishing a new office in Kiev, Ukraine. This business venture abroad is creating reciprocal benefits for our domestic clientele by way of an overall increase in resource availability.”

What is the outlook for your industry?

“The web development industry has never been stronger, especially considering recent development trends that make e-commerce platforms more accommodating for mobile users. The online shopping process is becoming more streamlined across all mediums. Consumers are responding by purchasing approximately 50 percent of their goods from web-based platforms. The steady increase in revenue via e-commerce over the past five years is creating a more imminent need for businesses to establish an online presence, and these businesses are more readily turning to companies such as Swarming to develop solutions to meet their needs.”

What is your company’s most important growth strategy?

“Specialization has been a major point of focus for our company over the past two years. This focus stems from the belief that in order to really excel in this industry, we need to be exceptional at what we do. We need to provide a service or level of quality that no one else in our market can. To accomplish this, we need to focus on our strengths. Our particular strength is the Magento E-Commerce Platform, and frankly stated, we want to be the best at it. As a team, we want to achieve such an intimate familiarity with the platform that we become the obvious choice for any business looking to pursue Magento as an e-commerce solution. This specialization has been the catalyst for our recent growth, and will continue to play an integral role in our future success in the industry.”

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