Steinberg, Jo

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Jo Steinberg,   President
Midland Health Testing Services Inc

Milwaukee, Wi
www.midlandhealth.com

What does your daily or weekly fitness regime consist of?
"Three days of spinning, two days of weight lifting."

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Other than the obvious health benefits, how has being fit improved your life?
"I seldom ever miss a day of work due to illness or injury. No more back pain! Being toned really makes a difference in the way I look in a sleevless dress. It has helped me age gracefully."

How does personal fitness affect your work life?
I own a health and wellness business. I need to practice what I preach."

Do you have a corporate health or wellness initiative?
"Yes."

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How does fitness or wellness affect your overall organization?
"My staff members exercise in one way shape or form, they watch what they eat and one of my staff members has lost 80 pounds. I have had no turnover in the past 2 1/2 years. My staff seldom misses work due to illness."

What advice do you have for other executives interested in starting either a personal fitness plan or corporate wellness initiative?
"Don’t wait! Midland has saved the lives of people by doing on site biometric testing, blood tests for lipids, glucose, and PSA’s on males age 40 and over."

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