Social Media University Milwaukee (SMUM), a collaborative effort presented Wednesday by Trivera Interactive of Germantown and other local sponsors, inspired participants to buzz about the event and its content all day long, both out loud and via Twitter.
The event at the Italian Community Center featured local presenters discussing topics pertaining to the world of social media and using Facebook, Twitter, LinkedIn, YouTube and other social media avenues as marketing tools to drive results to a company’s bottom line. The presenters and members of the featured panel brought real-life examples of how social media tools have worked for them.
The all-day event originally put a cap on attendance at 350 available seats, but lifted that cap and registered 376 people to attend, said Tom Snyder, president, chief executive officer and founder of Trivera Interactive.
The huge turnout for an event about social media was generated through social media.
Local restaurants including Swig, Water Buffalo, AJ Bombers, Stack’d Bar, IronHorse Hotel, and Streetza Pizza were able to take advantage of the crowd of people by Tweeting their lunchtime specials to participants of SMUM.
Featured breakout sessions included topics such as blogging, using Web 2.0 to change your marketing strategies, finding and fueling fans with Facebook, leveraging LinkedIn and viral video strategies. The keynote address was given by Jay Steinfeld, CEO and founder of Blinds.com. Steinfeld founded his Houston, Texas-based company out of his basement and, using social media and other technology, has grown it into the largest online retailer of shades and blinds.
A constant SMUM hashtag on Twitter documented the feedback of the event. Visit #SMUM to read that feed.
BizTimes Milwaukee Reporter Alysha Schertz, attended SMUM and interviewed both Snyder and Seinfeld. Click on the video to see the footage.
