Snap Fitness to open in the Third Ward

Snap Fitness, a 24-hour fitness club, will open in Milwaukee’s Historic Third Ward on Feb. 22 at 256 E. Menomonee St. "In this residential area, deep in the heart of urban Milwaukee, we hope to draw from the myriad amount of apartment and condominium complexes, as well as the vast businesses that surround the new facility,” said Jill Zimmerman, a Snap Fitness franchisee who is one of the owners of the Third Ward fitness center along with Carrie Steinberger. They also own Snap Fitness locations in the Bay View neighborhood and in Colgate. The Bay View location has been a big success, which led them to try a location in the Third Ward, Zimmerman said. Chanhassen, Minn.-based Snap Fitness Inc. has franchisees opening several locations in southeastern Wisconsin in the last year.