Smart Choice MRI LLC

Address: 1621 Miller Park Way, West Milwaukee, WI 53214


Year founded: 2006

Product or service offered: Hospital-quality MRI scans for a flat rate

Projected 2011 revenue: $2.65 million

CEO, President/Owner(s): Eric Haberichter, co-founder; Leslie Kolowith, co-founder; Dr. James Stoll, managing member.

Target clientele: Anyone that needs a physician ordered MRI, but in particular those with higher deductibles or co-pays.

Business organization memberships: WAWM Chamber, Sheboygan Chamber, Better Busines Bureau of Wisconsin.

What has fueled your company’s growth?

Offering a high quality product at an affordable price while maintaining an extreemly high level of customer satisfaction. Increased number of individuals with higher deductibles.

What is the biggest obstacle to your company’s growth?

Access to capital and healthcare consolidation; growth of healthcare systems and employment of nearly all physicians.

Do you plan any changes in your company in the upcoming months?

Looking to add a second clinic in the Greater Milwaukee Area.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

Steve Jobs, He had a great idea and despite the industry going in another direction he stuck with his plan and in the end has won out. Far too many businesses go with the flow and lose their roots and indentity.

What is the outlook for the business conditions of your industry over the next several months?

Healthcare and imaging in particular are under attack by the federal government. Uncertainty surrounding implementation of Obamacare along with unfunded mandates on the insurance companies have driven insurance rates even higher. This has vastly increased the number of individuals with high dedcutible insurance. Overall these are good econimic conditions for Smart Choice, but potentially disasterous conditions for the imaging community as a whole.

What is your company’s key strategy for rising out of the recession?

We offer a high quality, needed medical service at a very affordable price, we’re doing fine. The biggest effect that the recession is having on us is in regard to capital for growth, and the inflated cost of any future capital that will likely be caused by the nations credit downgrade.

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