Smart Choice MRI LLC

Location: 1621 Miller Park Way, West Milwaukee


Year Founded: 2006

Product or Service offered: Hospital quality MRI scans for a all-inclusive flat fee of $600, same price billed to insurance or self pay. Average savings of over $1700 per scan when compared to local competitors.

Projected 2010 Revenue: $2.65 million

Co-Founders: Eric Haberichter and Leslie Kolowith

Other key leadership members: Dr. James Stoll, managing member; Andrew Stoll, marketing director; Adam Stoll, technology director and bilingual patient services coordinator; Stephanie Maciolek, clinical manager

Target Clientele: Anyone that needs an MRI and wants to spend less. Our key target patient would be an individual with high deductible insurance.

Business Organization Memberships: Local Chanbers of Commerce

What has fueled your company’s growth?

“Our transparent pricing model has done very well in light of healthcare reform and increased consumer concerns over price.”

What has been the biggest obstacle to your company’s growth?

“Access to capital for expansion.”

Do you have any planned changes for your company in the coming months?

“We expect to add one to three additional clinics over the next 12 months.”

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

“Tim Sullivan of Bucyrus International, he brought his company from a threatened state to the international forefront of the mining industry.’

What is the outlook for the business conditions of your industry over the next several months?

“Healthcare reform has drastically changed the future for the outpatient imaging industry in many ways, reimbursements are falling and insurance is getting more expensive. Patients are more attune than ever to cost and that will only increase our market share.”

What has been your company’s key strategy for rising out of the recession?

“Practice quality medicine, do what is right for our patients and the community.”

Congratulations from the strategic partner behind Smart Choice MRI LLC

(414) 273-2100

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