SC Johnson launches support website aimed at personal growth

 Racine-based SC Johnson recently launched Cerra.com, a new website which offers online experiences, a product boutique and a supportive web community to encourage personal and family growth.
“As a new venture of SC Johnson family of brands, Cerra truly embodies our goal of delivering innovations that make families’ lives better,” said Kelly Semrau, senior vice president of global corporate affairs, communication and sustainability. “Together with our renowned partners, ranging from licensed clinical psychologists and life coaches to counselors and relevant product advisors, Cerra aims to deliver the thing that most of us strive for – a happier, more balanced life.”
Cerra helps its community members experience balance from within by following three intuitive steps: be aware, act, and reflect.  At Cerra.com, visitors can find ways to slow down in an effort to be aware of thoughts and feelings, act with thoughtful intention, and reflect on experiences.
“Research shows that being mindful aids in greater overall well-being and happiness,” said Dr. John Weaver, Psy.D. and guiding partner for Cerra. “The Cerra website encourages mindfulness by providing tools and practices for people to be more aware of their feelings and how they affect actions. It’s a positive approach to learn more about themselves and inspire personal growth.”   
Cerra experiences begin at Cerra.com. From guided breathing exercises and suggested stretches, to sharing a personal journey with the community and a boutique of products that take experiences offline, Cerra.com offers a breadth of mindful tools to integrate into a personal growth journey.