Sauna therapy franchise enters Wisconsin market with up to 20 locations planned

First Milwaukee-area studio to open in spring

Photo credit: Perspire Sauna Studio

Perspire Sauna Studio is bringing its infrared sauna and color light therapy services to the Milwaukee market this year, with long-term plans to open as many as 20 franchise locations statewide. The Newport Beach, California-based chain estimates that around 10 studios, or half its Wisconsin footprint, would be located in the Milwaukee area. The first

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Maredithe Meyer
Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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