Sauna therapy franchise enters Wisconsin market with up to 20 locations planned

First Milwaukee-area studio to open in spring

Photo credit: Perspire Sauna Studio
Perspire Sauna Studio is bringing its infrared sauna and color light therapy services to the Milwaukee market this year, with long-term plans to open as many as 20 franchise locations statewide. The Newport Beach, California-based…

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Maredithe Meyer covers restaurants, retail, tourism, and sports and entertainment. She joined BizTimes in 2015, previously as an intern reporter. She earned a degree in journalism from Marquette University in 2017. When she's not on the job, Maredithe coaches field hockey and loves exploring her favorite city on earth, Milwaukee.

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