Royal Basket Trucks

Address: 201 Badger Parkway, Darien, WI 53114


Year founded: 1981

Product or service offered: Numerous kinds of material handling carts

Projected 2011 revenue: $7.5 million

CEO, President/Owner(s): Tom Carney, CEO and owner

Target clientele: Hospitality, Health Care, Commercial Laundries, Recycling, schools and universities, company shipping and receiving areas, company mail rooms and sports team locker rooms.

Business organization memberships: NFIB

What has fueled your company’s growth?

New product introductions and new customers.

What is the biggest obstacle to your company’s growth?

Our own human talent.

Do you plan any changes in your company in the upcoming months?

We plan to introduce additional new products and review our internal quality and accounting systems.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

Warren Buffet because he has ability to take complex subjects and explain them to the average investor; Stephen Covey for the books he writes.

What is your company’s key strategy for rising out of the recession?

Keep listening to and working with our customers and vendors.

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