Real estate deal of the week

Fullhouse Media Inc. plans to move its headquarters from the Third Ward four blocks southwest to 24,000 square feet of office space in a former Transpak Corp. building. The company will occupy the upper two floors of the four-story building at the southeast corner of East Pittsburgh Avenue and South Barclay Street.

Fullhouse’s headquarters is currently located in 19,000 square feet of space at 207 N. Milwaukee St. in the Third Ward. The company, an interactive marketing agency, is growing and needs a larger and more efficient space, said Fullhouse chairman Glenn Kleiman. The company has added 26 employees this year at its headquarters, bringing total employment there to 88.

Fullhouse provides interactive marketing services including web site management, live interactive experiences (including numerous bar promotions for MillerCoors LLC) and digital signage.

"We’ve grown tremendously in the last year or so," Kleiman said. "A lot of marketing spend that had been spent on traditional media is moving more toward the interactive space, so we’re getting a bigger share of the marketing budget."

Fullhouse has been in the Third Ward for 20 years, seeing it transform into one of Milwaukee’s hottest development areas. The company sees similar potential across the Milwaukee River in its future neighborhood in the Fifth Ward/Walker’s Point area.

"It’s an old building that has a lot of character," Kleiman said. "And the neighborhood has a lot of potential."

The building that Fullhouse plans to move to is part of a six-acre site, located south of Pittsburgh Avenue between Barclay and South Water Street, that is being redeveloped by Milwaukee-based Lighthouse Development Company LLC into a mixed-use urban neighborhood called South Water Works.

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