Lenexa, Kansas-based sports and merchandise retailer Rally House has opened its first Wisconsin location at the Mayfair Collection in Wauwatosa.
Kansas-based Rally House sells officially licensed sports apparel and locally inspired gifts from brands including Nike, New Era and Mitchell & Ness. The retailer’s newest store, at 11500 W. Burleigh St., features an array of products representing the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks and Wisconsin Badgers. It’s the first Wisconsin store for Rally House, which operates more than 170 locations across 18 states.
“Milwaukee and Rally House Mayfair Collection are the perfect fit for each other,” said Jessica Butler, district manager for Rally House. “The city has tons of diehard fans that love showing off their team colors, and our store has an incredible selection of apparel and merch for all these awesome fans.”
The 69-acre mixed-use Mayfair Collection project, at 11500 W. Burleigh St., is anchored by retail tenants Whole Foods and Nordstrom Rack. Other tenants within the outlet mall include Ulta Beauty, Dick’s Sporting Goods, PetSmart and TJ Maxx. The pandemic spurred several restaurant closures at the development, which rebounded with the addition of a Good City Brewing taproom, PetSmart store and others.
