Sussex-based Quad/Graphics Inc. is investing $25 million to strengthen and expand its direct mail services through its QuadDirect division. QuadDirect brings together response-driven, front-end services such as just-in-time marketing strategies and data solutions with the industry’s most sophisticated print manufacturing platform and interactive deployment capabilities.
The $25 million investment includes new equipment such as digital and variable cutoff offset presses, high-speed envelope inserters and commingling machinery, as well as vast upgrades to Quad/Graphics’ existing 300,000-square-foot facility in Pewaukee. The upgrades will transform the plant into a state-of-the-art direct mail production facility, complete with a digital pressroom.
"We are once again expanding our direct mail capabilities to offer direct response marketers everything they need in one place, all expertly handled and seamlessly integrated for greater accuracy, shorter cycle time, better quality and the best return on investment," said Joel Quadracci, president and chief executive officer of Quad/Graphics.
QuadDirect, originally formed in 1993, consists of the combined expertise and equipment of several Quad/Graphics divisions including QuadDirect Marketing, QuadData Solutions, Openfirst, QuadSystems, QuadCreative and QuadPhoto.
