QuadWinkowski, one of Central Europe’s largest commercial printers and a subsidiary of Sussex-based based printer Quad/Graphics Inc., announced today that it has rebranded itself to Quad/Graphics.
Concurrently, Winkowski Logistics will change its name to Quad Logistics Europe.
The rebranding creates uniformity across Quad/Graphics’ global print-production platform, which consists of more than 50 plants in nine counties on three continents. It also reflects the company’s world-class production and distribution capabilities, and service expertise in Europe.
“Transitioning QuadWinkowski to Quad/Graphics is an important step in strengthening our brand worldwide,” said Joel Quadracci, chairman, president and chief executive officer of Quad/Graphics. “We are a global company with a consistent approach to manufacturing, distribution and customer service across all our locations. QuadWinkowski has long shared our approach to timely, high-quality manufacturing and customer service as well as our appetite for innovation, and now it shares our company’s name.”
Quad/Graphics established its print-manufacturing presence in Europe in 1998 when it purchased a minority interest in Winkowski Sp z o.o. In December 2007, Quad/Graphics acquired a majority interest in the company. In January 2009, Quad/Graphics became the company’s sole owner.
Quad/Graphics Europe is now one of the largest printers in Central Europe. Headquartered in Wyszków, Poland, the company provides digital imaging, web offset and sheet-fed printing, finishing and distribution services for a wide variety of magazine publishers, catalogers, direct mail marketers and retailers.