Pinstripe, Inc., based in Brookfield, presented Make-A-Wish Wisconsin a $5,000 check last week to fund a wish for one of the nonprofit’s selected wish recipients.
Pinstripe, a recruitment process outsourcing provider, created a 2012 end-of-year campaign around Make-A-Wish Wisconsin to tie employee performance goals with a meaningful community cause. The campaign, titled “Talent is the Power to Make a Wish Come True,” ran from November through December and donated money toward the wish every time employee teams matched or exceeded one of their hiring goals.
“So we used our ability to hire talent to make a wish come true,” said Erin Lange, executive vice president at Pinstripe.
Make-A-Wish Wisconsin paired Pinstripe with a child whose wish was to take a trip to Disney World with his family.
In promoting the campaign among employees, Pinstripe built momentum around a Disney World theme and also hung stars on an office wall each time one of the company’s 50 employee teams met or surpassed a goal.
“The way our employees rallied behind our ‘Talent is the Power to Make a Wish Come True’ campaign is further proof that our success is not just based on what we do, but how we do it,” said Pinstripe Chief Executive Officer Sue Marks. “As some organizations experience rapid growth they lose the entrepreneurial culture that made them a great partner and great place to work. We continue to be ‘more like Pinstripe and not like anyone else’ while remaining true to our visions and values.”
During the 2011 end-of-year campaign Pinstripe donated money to the national Make-A-Wish Foundation through a company program called “Giving Back the Pinstripe Way.”
“We thought for this year, what we wanted to do is make it a little more personal and pick a specific dream to come true,” Lange said.
At the check presentation ceremony held during an all-staff meeting at Pinstripe’s office Jan. 29, the company shared a video featuring employee anecdotes about how the campaign had impacted them personally.
“Turning our incentives to making the year into actually doing something more meaningful and giving back in this case to a particular child’s wish just meant so much more from a cultural perspective,” Lange said.
“It was just an incredible momentum in the business,” she said.