Personnel File


Brookfield-based Vrakas/Blum, S.C. has added David Canedo as a staff accountant in the audit department. In his new position, Canedo will help facilitate audit, review and compilation procedures.

Arts & Entertainment

The Museum of Wisconsin Art (MOWA), located in West Bend, has named Heidi Wirth as director of development and membership. Wirth previously worked for the New York Historical Society as director of museum administration and director of institutional giving.

Banking & Finance

Jim Larson has joined Bank Mutual in Milwaukee as assistant vice president/bank office manager. Larson has more than six years of experience in banking. In his new role, he will attend to customer service and oversee office operations. He will be located in the branch at 6801 W. Oklahoma Ave. Bank Mutual also recently named Patrick Lawton as senior vice president/director of investment real estate lending in Brookfield. Lawton has 24 years of experience in the financial sector. He will work in the branch at 400 N. Moorland Road, Ste. 202.

Associated Bank has welcomed Jason Eggert as vice president, business banking, in Waukesha. Eggert has eight years of experience in the finance industry. In his new position, he will concentrate on business development and management for small-to-medium size organizations. Eggert will work in the branch at 704 N. Grand Ave.


ActionCOACH, Elm Grove, has added Rick Appleby and Dave Steffen as business coaches. Appleby has experience filling senior executive positions and also has experience as an entrepreneur. He most recently worked as chief operating officer at Dedicated Computing in Milwaukee. Steffen has more than 25 years of management and leadership experience with businesses of all sizes in a variety of industries. His experience includes serving as a controller, consultant, project manager, educator and director of operations.


Milwaukee-based Kahler Slater has promoted Jennifer Eschner to associate principal. Eschner is a project architect in the company’s health care and higher education focus areas. She has been with Kahler Slater since 2000 when she started as an intern architect. The firm then promoted her to project architect in 2003. Eschner works out of the company’s Milwaukee and Madison offices.


Marquette University has promoted Tom Ganey to vice president of planning on top of his role as university architect. During the last 20 years Ganey has filled a number of university leadership positions, such as project manager, assistant director of facility services and university architect. In his new leadership position, he will advance the university-wide strategic plan approved by Marquette’s Board of Trustees in May and will collaborate with administrative and academic representatives at the university to do so.

John Zorbini, chief human resources officer for Aurora Health Care, has been elected to Mount Mary College’s board of trustees. Zorbini also serves on Aurora Health Care’s senior executive leadership team. His term at Mount Mary College will last three years.

Alverno College has promoted Joyce Fey to professor in professional communication, Suzann Gardner to professor in education, and Kris Vazquez to professor in psychology. The institution, located in Milwaukee, also recently promoted Adonica Randall to associate professor in communication and information technology and Kimberly Skerven to associate professor in psychology.

Wisconsin Lutheran High School has added April Goldschmidt as director of the International Student Program. Goldschmidt previously served as an adjunct Spanish professor at Wisconsin Lutheran College and also has experience teaching abroad. In her new role, she will help recruit international students to the high school.


Spring Valley, based in Jackson, has promoted Dave Wacker to general manager. Wacker has worked for Spring Valley for three years. Prior to his new leadership role, he was sales manager. His new responsibilities include developing and guiding strategic plans and objectives and communicating the company’s goals. Wacker will also manage daily operations, human resources, and sales and marketing.

Health Care

Dr. Sadie Larsen has been named assistant professor of psychiatry and behavioral medicine at the Medical College of Wisconsin (MCW). Larsen will also consult patients at the Clement J. Zablocki VA Medical Center as well as at the Medical College of Wisconsin Department of Psychiatry and Behavioral Medicine. Larsen previously worked as a clinical psychology postdoctoral fellow in post-traumatic stress disorder (PTSD) in the VA Boston Healthcare System. She specializes in trauma, anxiety and depression.

Hospitality & Entertainment

Marcus Hotels & Resorts, a division of Milwaukee-based The Marcus Corp., promoted Scott Shoenberger to senior vice president of operations and acquisitions and Peggy Williams-Smith to corporate vice president of food and beverage. Shoenberger has more than 30 years of experience in the hotel industry and has been with Marcus Hotels & Resorts since 2005. In his new role, he will transition the company’s acquisitions and management contracts to its expanding portfolio while also continuing to lead the hotel operations of multiple properties. Williams-Smith started working for Marcus Hotels & Resorts in 1997. In her new position, she will grow the company’s food and beverage operations as well as standardize operations.

PEC Meetings Company, Milwaukee, has added Brittany D’Alessio to its new business development team. D’Alessio will serve as a new business development associate and will communicate with clients to ensure all needs are fulfilled adequately by the company’s planning division.

Legal Services

Cross Law Firm S.C. has hired attorney Danielle Bailey as a bi-lingual employment litigation attorney in its Milwaukee office. Bailey will litigate employment discrimination and retaliation claims as well as work on medical-related employment claims, wrongful discharge, wage issues and discrimination claims. She will specialize in claims and issues related to housing, public accommodations and education.


Daryl Duenkel, a manager in Wauwatosa-based Wipfli LLP’s health care information technology department, will serve as president elect of the Health Information Management Systems Society’s Dairyland Chapter. In this leadership role, Duenkel will reinforce the mission of the National Health Information Management Systems Society (HIMSS) in Wisconsin. HIMSS is a nonprofit organization that works to provide global leadership of information technology and management systems for continuous improvement of health and health care.


Keith Tozer, head coach and vice president of soccer operations for the Milwaukee Wave, has signed a contract with the Wave to continue coaching until 2016. During his time with the Wave, Tozer has coached the team to six major indoor soccer league world championships.


Samantha Montie has joined Corporate Technology Solutions (CTS) of Milwaukee as a human resources and marketing coordinator. Prior to CTS, Montie worked as an English tutor and academic advisor for the pre-college program Upward Bound. She also taught an English course during summer school at UW-Milwaukee for Upward Bound. At CTS, Montie will focus on recruiting candidates to work for CTS and the company’s clients.

Superior Support Resources, Brookfield, added three new employees. Jeff Kroeger will serve as an associate engineer; Sherman Mulberry will work as a network engineer; and Matt Wilke will serve as a software tester.

Prolitec Inc., Milwaukee, has hired John Brinkman as lead technical trainer for the company’s full-time technicians and employees working under its global Certified Service Providers (CSP) division. Brinkman has more than 25 years of experience in audio/video, electrical and HAVC design, installation, and sales. At Prolitec, he will create a standard training curriculum and will implement it throughout the company’s direct and CSP technical channels.

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