On the Money: How to tell when a stock is truly cheap

When considering valuation-conscious investing, often the first metric that comes to mind is price/earnings. This fundamental measure of value identifies stocks whose share prices are moderate relative to their profitability. However, it takes more than just one factor to get through Heartland’s investment process. Another less-understood valuation measure, the “Enterprise Multiple,” can help identify true discounted companies.

Read more in the new issue of BizTimes Milwaukee magazine.

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