On the Money

Is asset allocation still the best strategy for investors? by Julie Ellenbecker-Lipsky, CFP, Vice president, CEO and lifetime planning financial advisor for Ellenbecker Investment Group, Inc.

Asset allocation only works if you have the proper model portfolio. This is determined by evaluating your goals, risk tolerance and time horizon. There is no one size fits all approach to asset allocation.

The model portfolio is not determined solely by asset size or age of the investor. An investor in their 20s who is very conservative might not be comfortable losing any assets. A frugal investor in his 70s intent on leaving all assets to adult children may have a higher risk tolerance than the 20-year-old investor. Developing a model that meets your personal needs is much more effective.

Read more in the latest issue of BizTimes Milwaukee.

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