Notable Women in Insurance: Leticia Guzman

Class of 2023

Colleagues say no one is more devoted to protecting their clients from the unexpected than Leticia Guzman, owner of Waukesha-based Leticia Guzman & Associates.

“Over the past 22 years, her name has become synonymous with American Family Insurance protection in the greater Waukesha area,” said Curt Otto, American Family sales specialist.

“Being fluent in English and Spanish has helped Leticia reach clients that have come to rely on her for honest, trustworthy advice. She is an expert at creating insurance protection customized to her clients’ needs, which gives them the freedom to go forth to confidently follow their dreams,” Otto said. “Not only does she inspire her own staff to be the best version of themselves, she also is the first to help other new agents and their staff learn the basics of successfully working in the insurance field.”

Guzman is a seven-time American Family Life Insurance Company Centurion Award winner. Other recent professional recognitions include District Agent of the Year and Wisconsin East Agent of the Year in 2022.