Joining the Wisconsin Center District (WCD) in 2016, Sarah Maio, vice president of marketing and communications, became the director and first staff member of the marketing team.Â
In five years, she has grown the marketing department into a team that supports digital strategy and social media, event promotion, stakeholder relations, internal communications and executive communications.Â
With Maio, communications became a critical component of all organizational decisions. Maio played a pivotal role in communicating about facility updates during COVID-19 including changes to the Democratic National Convention, the presidential election recount, the Milwaukee Health Department vaccination hub and WCD welcoming non-governmental clients back this March, according to mentee and client Katharine Foley of Kane Communications Group.
Maio understands the value in listening to and caring for an organization’s most valuable asset – its employees, Foley said. She orchestrated the first-ever, all-staff employee survey, surveying more than 300 part- and full-time staff and receiving a 50% response rate, and developed a new standart of employee communications.
