Leona Knobloch joined the Ozaukee Washington Land Trust (OWLT) as development director in January of 2020. Since then, she has gone above and beyond to promote community engagement through marketing/communications during the COVID-19 pandemic, according to Tom Stolp, OWLT’s executive director.
OWLT is a non-profit organization that works “to protect and steward land and water for the benefit of all” through land conservation.
When pandemic lockdowns began, OWLT froze its marketing budget and postponed fundraising activities, including its land-acquisition campaign.
During that time, Knobloch worked to engage the community through a PR/marketing campaign. She created a community forum website to benefit OWLT members not active on social media. She expanded OWLT’s social media presence. She also developed a monthly e-newsletter blast to keep the community informed.
When fundraising was reinstated, Knobloch created branding, graphics, brochures, signage, and media messaging. She developed the marketing for the $5.2 million land acquisition campaign Conserving Cedar Gorge Clay Bluffs, which is now $6,000 from its goal.
