A seasoned marketing executive with more than 20 years of experience, Kimberly Wacker, senior vice president and chief strategy officer for Wells Concrete, has been integral in overseeing the strategic brand evolution of the company over the last nine months, according to Dan Juntunen, Wells Concrete president and CEO.
Prior to that, Juntunen said, Wacker successfully defined and drove the Spancrete brand. Spancrete was acquired by Wells Concrete in December 2020.
Wacker has been responsible for the strategic evolution of Wells, dedicating the first half of the year to leading the effort to reshape how Wells Concrete is positioned as a solutions provider in the construction industry.
“She spearheaded and led multiple workshops, research and planning sessions – from across multiple locations – to ultimately arrive at a brand essence, message and purpose that reflects who Wells truly is and can be consistently applied across the company,” Juntunen said. “She helped reset the company vision, providing a view of how the brand can grow and how our organization can redefine success.”
In her role, Wacker oversees not only marketing and communications.
