- Category: Notable Marketing Executives
- Number of years working in your current industry: 20
- Undergrad degree/university: Business-Marketing, University of Wisconsin-Whitewater
Under Jenna Wagner’s leadership as global marketing and sales director, Glendale-based TEKLYNX International unveiled new global branding and a global website, and introduced a new blog with the goal of improving customer awareness and understanding of best practices for barcode label management while supporting TEKLYNX’s mission of helping manufacturers around the world barcode better.
Wagner’s contribution to the Global Product Steering Committee at TEKLYNX led to the innovation and development of labeling solutions, resulting in a 2021 global product launch of three label design applications, print automation software, and label traceability and security solution. These innovative applications are aligned with the needs of customers to help support security, automation, and ease of use, according to Lindsey Powell, marketing programs manager at TEKLYNX.
Wagner also launched strategic partnership programs for improved customer value streams throughout the supply chain.
Wagner participates in numerous associations and professional organizations that support professional development and industry growth, including the American Marketing Association – Milwaukee chapter; PDMA Product Development and Management Association; Executive Agenda; AIM North America and the Automotive Industry Action Group (AIAG).