Notable BIPOC Executives: Fe Cooper

Class of 2023

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As organizations strive to employ a more diverse workforce, Fe Cooper, director of member sales and service at UW Credit Union has worked to recruit people of color to the organization โ€” particularly in leadership positions. 

Since January 2022, Cooper has grown the credit unionโ€™s Milwaukee-area management team from one person of color to eight.

โ€œFe has made significant inroads with Milwaukee-area organizations to further support UW Credit Unionโ€™s recruitment pipeline,โ€ said Amy Kriebs, UW Credit Unionโ€™s vice president of member sales and solutions.

She forged a partnership with BankWork$, an occupational skill development program through Employ Milwaukee that provides retail banking career training to underserved communities. Through this partnership, Fe has recruited four entry-level employees.

โ€œIn addition to her recruitment and support work, mentorship is a key part of Feโ€™s role,โ€ said Kriebs. โ€œShe currently mentors five assistant branch managers, meeting with each monthly to discuss professional goals in their journeys to level-up as branch managers.โ€

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