Milwaukee-based Northwestern Mutual Life Insurance Co. will be the exclusive presenting sponsor of the First Four and Final Four rounds of the 2015 NCAA College Basketball Championships.
The First Four, Round 1 of the tournament, will take place today and tomorrow.
Northwestern Mutual, as part of its six-year partnership with NCAA and ESPN/ABC, will have a significant advertising presence during the television and web broadcasts of the tournament. Its new commercial, “No One Wins Alone,” celebrates those who inspire others to reach their full potential and accomplish their life goals.
Northwestern Mutual will also be the presenting sponsor of this year’s American Cancer Society Coaches’ Huddle on Friday, April 3 in Indianapolis, which includes a cocktail reception, pep rally, silent auction and appearances by several Division 1 coaches. On Saturday, April 4, the company will also sponsor the Northwestern Mutual Road to the Final Four 5K to benefit childhood cancer research through the American Cancer Society.
“Northwestern Mutual helps people build a game plan for their financial futures, and we recognize that behind every great accomplishment stands a coach, mentor, parent or friend who has been there from start to finish,” said Conrad York, vice president of marketing at Northwestern Mutual. “We’re proud to partner with an organization that shares our values and our beliefs in inspiring others to reach their full potential.”
