New MIAD gallery highlights user experience

Exhibit open through Feb. 25 [PHOTO GALLERY]

MIAD’s new User Experience gallery features a variety of products.

The Milwaukee Institute of Art & Design is opening a new gallery focused on incorporating the user experience into industrial design.

User Experience: Products That Shape Our Lives is located in MIAD’s Brooks Stevens Gallery at 273 E. Erie St. An opening reception will be held from 5 p.m. to 9 p.m. tonight during Fall Gallery Night.

The exhibition draws from MIAD’s product design collection and a collaboration with Brookfield-based Milwaukee Tool and is intended to highlight how design transforms products from difficult or dangerous to use to the current safer and more powerful models today.

Products featured include household items and appliances, power tools, lawn mowers and consumer electronics like radios, televisions and phones.

MIAD industrial design instructor James Wiemer and Mark Lawson, MIAD director of galleries, co-curated the exhibit with art direction by Dale Shidler, MIAD professor of communication design.

Lawson said user experience has become increasingly important in the design of products.

“People have grown more aware of it, that’s for sure,” Lawson said. “When things started out there wasn’t even a profession of industrial designer.”

The gallery will be open to the public through Feb. 25. Gallery hours are 10 a.m. to 5 p.m. Monday through Saturday.

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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