New marketing firm opens in Delafield


A new marketing and communications firm, PeAk Strategic Communications LLC, has opened in Delafield.

PeAk Strategic founded by Dean Potratz, will target life science companies with sales of more than $5 million. The company offers services including business health analysis, market research, strategic planning, brand development, content marketing, advertising and public relations, traditional and digital advertising campaigns.

“PeAk Strategic Communications is focusing on producers of products and services in food and beverages, nutrition, agriculture and health care,” said Potratz, PeAk’s chief executive officer. “The firm has a strong background in these markets and technologies.

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“The advantage PeAk Strategic has over its competition is the ability to wade through complex marketing challenges and technologies to clearly communicate key messages to current and potential customers. We aim to change consumer behaviors and inspire purchases through our storytelling.”

Potratz previously served as CEO of Sargent & Potratz Inc., a Milwaukee-based marketing communications firm with offices in St. Louis, and Open Roads Inc., a business growth and development company in Milwaukee’s Historic Third Ward.

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