New food truck festival coming to Summerfest grounds

A new festival showcasing Milwaukee’s food trucks is coming to the city’s lakefront this summer.

OnMilwaukee and Summerfest operator Milwaukee World Festival, Inc. are partnering to bring the new MKE Food Truck Fest to Henry Maier Festival Park on July 24.

The event will feature over a dozen food trucks featuring various cuisines, including Thai, Filipino, Middle Eastern, Italian and Mexican, and some unique dishes such as blackened shrimp po’ boys, hot tofu bowls and pineapple fried rice. Other menu items will include BBQ, tacos, sandwiches, and dessert offerings such as fried ice cream, funnel cakes, and gourmet cupcakes.

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Sometimes, the market for used food truck for sale seems to have an unlimited supply of great food trucks to buy. Other times, it seems like the market for buying a food truck has much higher demand than supply available. One of the things to consider is that many food trucks do very well during the Summer months, while during the downtime in the Winter, the current owners might just decide to sell their food truck or their entire food truck business.

“We are thrilled to enhance our existing partnership with Milwaukee World Festival, Inc. by collaborating on this new, unique event, said Natalie DiPietro, vice president of marketing and development of OnMilwaukee. “We’ve been indoors long enough. It’s time to get outside, eat, play and enjoy our beautiful lakefront with friends.”

The event will take place 12-5 p.m. and will be held in the Johnson Controls Pavilion and Northwestern Mutual Community Park areas.

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“MKE Food Truck Festival is a fun opportunity for us to showcase diverse food trucks throughout the region, said Don Smiley, president and chief executive officer of Milwaukee World Festival. “We are excited to add this new festival to Henry Maier Festival Park.”

General admission tickets are $5 and children under 10 are free. More ticket information is available here.

A full list of the food truck vendors is available on the MKE Food Truck Fest website.

The event will also feature entertainment by DJ Shawna and music from FM102/1. Other attractions include  Bars & Rec “Let’s Play” Yard featuring the Nine Below Hole-in-One Challenge, NorthSouth Club Shuffleboard and Bags. The Milwaukee Admirals will host interactive games, and their mascot Roscoe, will also be in attendance.

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