New e-book discusses business marketing with Foursquare

Despite what he calls his ‘love-hate relationship with writing,’ Tom Snyder, president and founder of Trivera Interactive marketing in Menomonee Falls recently published “The Complete Idiot’s Mini Guide to Real-Time Marketing,” an e-book designed to help companies understand how to effectively use the social media geo-location site Foursquare in their marketing strategy.
“The book is written in a very easy-to-understand non convincing way,” Snyder said. “(My publisher) didn’t want us to try and convince business owners that they needed to be using Foursquare. We wanted to provide a resource for those businesses out there looking for information on how to effectively utilize the site if they wanted to.”
According to Snyder, the book takes readers through a step by step process on how businesses can claim their venue locations on the social networking site, and goes through the mechanics of using badges and specials to drive foot traffic to a brick and mortar location.
“I wanted to be able to show readers how to effectively utilize some of the components in Foursquare,” Snyder said. “I go through the metrics of the Foursquare dashboard and also help people understand some effective ways of utilizing the service using case studies from others who have done it well.”
Snyder uses case studies from Milwaukee-based AJ Bombers, but also expands the case studies to national and larger companies as well.
“I didn’t want it to be entirely Milwaukee-based,” he said. “So I utilized different case studies from companies from a variety of different industries, of different sizes and from different locations.”
Snyder indicated also that he included examples of how smaller companies, who aren’t able to purchase their own badges, can utilize campaigns from other companies or other badges to drive foot traffic to their location to earn that specific badge.
“It’s a fun read, and very informative for companies interested in implementing Foursquare into their existing marketing strategy,” Snyder said.
Right now the book is available as an e-book on Amazon.com or BarnesandNoble.com for $1.99.
“We wanted to go the e-book route first,” Snyder said. “Depending on sales numbers and interest, I might try to publish a longer more extensive version down the road, I’d love to do that.”