Address: 2200 S. Main St., West Bend, WI 53095
Year founded: 2001
Product or service offered: Full service administrative and payroll funding company for the temporary staffing industry. Provide everything a staffing company needs to be able to take their mind off of administration, and focus on sales.
Projected 2012 revenue: Not disclosed
Leadership: Joyce Dieck, president and owner; Christine Sonn, director of client relations and owner; Mark Maratinez, MIS director and owner; Gregory Wilterdink, CPA and owner; Karen Watry, investor and owner; Lisa Frank, investor and owner; Catherine Prom, investor and owner; Donald Wilterdink, investor and owner; Scott Walker, investor and owner; Susan Samson, investor and owner.
Target clientele: “We work with staffing companies of all sizes from startup to multi-million dollars in annual revenues. Some of our largest clients were startup companies when they initially began working with us. We seek out staffing companies who have an interest in technology and streamlining their processes.”
Business organization memberships: American Staffing Association, Metropolitan Milwaukee Association of Commerce Council of Small Business Executives, Wisconsin Credit Association.
What has fueled your company’s growth? “Having three individuals who worked in the staffing industry for a combined total of more than 30 years before we started this company, provides us with a unique perspective when looking at what services to offer our clients.”
What is the biggest obstacle to your company’s growth? “Ironically, being able to continue to add the quality of staff that we need to continue to service our clients is our biggest obstacle. We try to be extremely careful not to negatively impact the staff that we have when it comes to hiring. It can be a very tricky task.”
Do you plan any changes in your company in the upcoming months? “Yes, we are constantly changing and evolving. We have added sales staff and some layers of middle management to help us grow. We are also undertaking a huge technology push right now that will enable us to offer our clients an even more complete solution for their software needs.”
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? Joyce Dieck: “I would have to start with the man who originally set the example of work ethic. My father, Richard Watry, was a carpenter with his own business. His example of hard work and business ethics has made a huge impact on who I am today.”
What is the outlook for the business conditions of your industry over the next several months? “Although temporary staffing companies are one of the fastest growing niches in the United States, there remains a lot of uncertainty regarding how President Obama’s health care reform and his overall disdain for business people will negatively affect staffing companies.”
What is your company’s key strategy for rising out of the recession? “The most important thing we can do to help rise out of the recession is to help our clients grow.”