More tenants announced for East Side food hall

Former Rosati's space will be redeveloped into city's first food hall.

Last updated on July 3rd, 2019 at 07:21 pm

Former Rosati’s space will be redeveloped into city’s first food hall.

Three additional vendors have been announced for Crossroads Collective, the new food hall slated to open later this month or early next month on Milwaukee’s East Side.

The concept is being developed in the former Oriental Drugs building, located at 2238 N. Farwell Ave., in a 7,000-square-foot space that previously housed Rosati’s Pizza. It will feature eight “micro-restaurants.”

Building owner and developer New Land Enterprises, which is led by Tim Gokhman, recently announced the following three tenants for the food hall:

  • Falafel Guys, a middle eastern food truck owned and operated by Ron and Chrissy Stroli. It recently opened a brick-and-mortar location at 105 W. Freistadt Road in Thiensville, so this will be its second location.
  • Heaven’s Table BBQ, a catering business owned by Jason Alston that specializes in authentic barbecue.
  • Beerline Café, a vegetarian “fresh-casual” café located at 2076 N. Commerce St. in Riverwest, owned by Michael Allen. This will be their second location.

These restaurants will join the following vendors that were announced last month:

  • Laughing Taco, owned and operated by Justin and Lucia Munoz-Carlisle. This will be the second Laughing Taco location. The other is located in New Land Enterprise’s Trio building at 1033 S. First St.
  • Scratch Ice Cream, a locally-owned homemade ice cream shop operated by Ryan Povlick and Dustin Garley that currently sells to stores and restaurants.
  • Frida, a new soup and sandwich restaurant, operated by Tess co-owners Ashley and Mitchell Wakefield. Tess, 2499 N. Bartlett Ave., has been open since 2002.

The eighth and final vendor for Crossroad Collective has yet to be announced. Its development team includes Justin Carlisle and Dan Frame who will manage the food hall.

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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