Miracle on Canal Street randomly selects beneficiary organizations

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Potawatomi Hotel & Casino randomly selected 20 nonprofit organizations to benefit with its 2014 “Miracle on Canal Street” charity program during a Thursday evening ceremony.


The annual program, created in 1994, distributes funds to regional organizations focused on improving quality of life for children. Those funds are primarily generated by special bingo games played at the casino each August through December.

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Organizations selected on Thursday are: Advocates of Ozaukee; Audio & Braille Literacy Enhancement; Autism Society of Southeastern Wisconsin; Boys & Girls Club of Kenosha; Broadscope Disability Services; Caledonia Conservatory, Ltd.; Central City Churches, Inc. Outreach Ministries; Danceworks, Inc.; Discovery World; Diverse & Resilient; Focus on Community; Junior Achievement of Wisconsin; La Causa, Inc.; Milwaukee Kickers Soccer Club – America SCORES; Next Door; Old World Wisconsin Foundation; Parents Place, Inc.; Peace Learning Center of Milwaukee; Starting Point of Ozaukee, Inc.; and VSA Wisconsin.

“Once again we’ve selected a tremendous group of charities to take part in this year’s ‘Miracle on Canal Street,’” said Potawatomi Hotel & Casino bingo director Melanie Martin. “It never ceases to amaze me how many wonderful organizations we have in southeastern Wisconsin doing such great things for our youth. We’re so pleased to help fund these efforts.”

These 20 organizations join 10 signature charities chosen to also benefit from “Miracle on Canal Street” by the program’s media partners in August. Signature organizations feature: Boys & Girls Clubs of Greater Milwaukee, Children’s Hospital of Wisconsin, First Stage, Make-A-Wish Wisconsin, Penfield Children’s Center, Safe Babies Healthy Families, Sojourner Family Peace Center, The Parenting network, USO of Wisconsin, and the Wisconsin Humane Society.

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Potawatomi has returned to the charity program’s standard model of supporting 30 nonprofits after facilitating a special fundraising model last year, when the program celebrated its 20th anniversary. The “Miracle” program divided funds among its 10 signature organizations and 10 randomly selected organization and divvied up the final third of funds among all other organizations that applied to be part of the program.

“That (model) was really to commemorate our 20th anniversary,” said Ryan Amundson, Potawatomi’s external communications manager. “So we wanted to do something a little bit special.”

Last year’s “Miracle” program generated the second highest funding total in its history, donating more than $1 million to 152 area organizations. In total, the program has made more than 550 donations worth more than $13.6 million.

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This year, Potawatomi aims to collect at least $1 million again.

“We’re always really, really happy when we can hit that $1 million mark,” Amundson said, adding that funds are also being raised through drink specials on the casino floor and through a Texas Hold’em Miracle Poker Tournament that was held on Nov. 2.

Potawatomi plans to announce its 2014 fundraising total during a Dec. 12 celebration at the casino.

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