Milwaukee Biz Blog: Standing still is not an option for manufacturers

Instead of focusing on innovation, manufacturing companies often continue to focus on their core businesses, even if they risk becoming less relevant, or, worse yet, irrelevant.

Doing the same thing over and over, even if it’s faster and leaner than before, is not an effective strategy if the returns aren’t there. The more effective strategy is about understanding trends and “creating the disruption” that leads to new approaches and market-leading innovation. Read more in today’s Milwaukee Biz Blog by Rich Rovito.

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