The Milwaukee accounting firm Ritz, Holman, Butala, Fine LLP changed its name to RitzHolman CPAs this week.
The firm, founded 51 years ago, was originally named Ritz Holman and Company, said Andrew Holman, partner in the firm. And most of the firm’s customers use its original name, said Tricia Knight, another partner in the firm.
"We were going through a branding process, and we asked, ‘What do people know us as,’" she said. "They all know us as RitzHolman, and now we don’t have to tell them it’s wrong any more."
The firm, which has 31 employees, is working now to expand some of the areas it has built expertise in, including professional service businesses such as physicians groups, attorneys and law firms, its partnership real estate area, divorce taxation and other personal lines. The firm is also looking to further develop its outsourced bookkeeping and accounting services that it offers to clients.
"It changes the accounting model… offering more of a longer term shared responsibility between the professional and business or nonprofit," Holman said. "Because of the technology changes, it changes the whole dynamic."
Between 2006 and 2007, RitzHolman grew its revenues by about 6 percent. The company had about 13 percent revenue growth by the end of July.
"Most of it has been in the nonprofit, audit and outsourcing areas," Holman said.
The firm’s web site has been changed as well, to www.ritzholman.com.