Miller Lite, the beer that launched the light beer category, will bring back its original Lite can design, beginning Jan. 1.
Miller Lite will release the limited-edition original can, an updated version of the iconic packaging that changed the beer industry almost 40 years ago.
The original Lite can features the familiar images of hops, barley and the words “a fine pilsner beer.”
“There was a time when all that existed was heavy beer that weighed you down,” said Elina Vives, marketing director for Miller Lite. “The launch of Miller Lite broke this category convention and offered beer drinkers the best of both worlds, great taste at only 96 calories and 3.2 carbs. Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer.”
In addition to becoming available to consumers in January, the original Lite can will appear in the upcoming Paramount Pictures movie, “Anchorman 2: The Legend Continues.”
The limited-edition Original Lite Can will be available nationwide January through March.