What was the smartest thing your company did in the past year?
โWe shifted our mindset from defense to offense to help create a greater growth mentality among our management team.โ
Whatโs new at your company?
โMost recently we opened a new Mazda dealership on the east side of Madison. Prior to that we completed a ground-up Nissan facility at Metro Auto Mall on the corner of Good Hope Road and Highway 45 (in Milwaukee) and an image facility renovation at our Toyota dealership in West Bend, and we relocated our Kia dealership in Appleton so we could have a larger service department and a body shop to better serve our customers.
โA new initiative that we recently began is an exclusive partnership with www.autorefinow.com. This program gives us the ability to refinance and reduce the interest rate and payment of existing auto loans for our customers that currently are not in the market for a new or used vehicle. This refinancing option has drawn a great response so far and has helped many of our customers improve the equity in their vehicles.โ
Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?
โYes to both. We are in the early stages of a major renovation to our Kia dealership on the west side of Madison, and weโll be opening a new J.D. Byrider dealership in the Green Bay market this fall. In addition to new staff for these projects, we continue to need additional sales staff at all of our dealership locations in order to keep up with our growing sales volume. At Russ Darrow, we are hiring!โ
What will be your companyโs main challenges in the next year?
โOur challenge in the upcoming year remains sales staffing and training to properly handle our increased sales and service opportunities and continue the year-over-year sales growth that we have been achieving.โ
How have you managed to stay in business for almost 50 years?
โWe value our relationship with our employees, customers, vendors and the manufacturers that we represent and treat them as partners. Our primary objective then is creating satisfied customers, which results in repeat and referral business.โ
How would you describe your corporate culture?
โWe are professional, service oriented, quiet but confident, dedicated and disciplined.โ
Do you have a business mantra?
โTo be the very best in sales, service and personnel.โ
What was the best advice you ever received?
โWithout customers we donโt exist. Without satisfied customers we donโt survive. We sell and service cars one at a time, belly to belly, face to face, and we must provide the same great level of consistent service every single time.โ
What do you like to do in your free time?
โI enjoy spending time with my wife and kids and participating in recreational activities. And as a fifth generation Wisconsinite, Iโm an avid fan of all our local sports teams, festivals and ethnic cuisines.โ