Made in Milwaukee

Empire Level keeps contractors on the straight and narrow

Mukwonago-based Empire Level Mfg. Co. has played an integral role in the construction of most of the structures that are standing in metro Milwaukee – and many more around the nation.
Empire is the market leader in designing and manufacturing levels and layout tools used in the construction and contracting industries. It is also a market leader in high-end leveling tools for the home handyman.
The company’s focus on accuracy has built its reputation for quality in the marketplace, said Jenni Becker, president of Empire Level and the fifth generation of her family to work in the company. Her great-great-grandfather, Henry Zieman, started the company in 1919 in Milwaukee.
“Our entry price point (levels) are more accurate than our competitors’ high end models,” she said. “Accuracy is a big focus for us. Even our opening price point models are good enough to do a lot of contractor-grade work.”
Empire’s can be found in big box stores such as Home Depot and Menards, as well as specialty contractor supply stores.
The company has been able to further its position as a market leader by developing its True Blue line of vials, which are used in its high-end levels and deliver readings that are accurate up to 0.0005 of an inch. The True Blue level vials were introduced in 2005 in the company’s E70 line of levels, and are made using proprietary molding technology, Becker said.
“We took the equipment that is used to mold medical equipment and modified it to make a (level) vial,” she said. “Each one is made one at a time on our precision equipment.

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