Landmark Credit Union
5445 S. Westridge Drive, New Berlin
Industry: Financial services
2015 annual assets: $2.86 billion
Throughout its 83-year history, Landmark Credit Union has grown from a single limited-service provider to the largest credit union in Wisconsin, with 31 branch locations serving more than 270,000 members.
“We’re very proud of our history, and the key to our consistent growth story is heavily driven by the member experience that has earned us the right to expand,” said Jay Magulski, president and chief executive officer of Landmark. “The referrals and feedback provided to us by our members really speaks to the grassroots manner (by which) the organization has grown.”
The company also has grown through strategic acquisition, including the acquisition of Hartford Savings Bank in 2014.
Landmark was founded in 1933 when employees of the Rex Chainbelt Co. (later known as Rexnord), pooled their money to form Rex #2 Credit Union.
“More and more people in Waukesha County and beyond are choosing Landmark for their banking needs,” Magulski said. “We serve each and every member and support their own unique needs.”
According to a member survey that Landmark recently conducted, more than 89 percent of its members would personally recommend the brand, Magulski said.
“That’s incredible, and a testament to how we view our members as partners,” he said.
More than 600 associates work for Landmark Credit Union and know they are going to be taken care of each day, Magulski said.
“Our associates know we have a tag line that we use to not only summarize our brand, but also our brand promise: ‘You’re worth more here,’” he said. “That applies to our associates as well as to our members.”
The company has long had competitive compensation and benefit packages, but also offers advancement, training and educational opportunities for its associates.
“We’re going to continue to look for smart ways to continue to grow our business successfully,” Magulski said. “It’s good for our members, our associates and the communities we serve, and allows more people to experience our brand of financial services and opportunities. And our success allows us to continue to give back in even more meaningful ways.”