Kohl’s launches new breast cancer awareness product line

Menomonee Falls-based Kohl’s Corporation recently launched a  new Kohl’s Cares  cause merchandise program to support women’s health and the fight against breast cancer. Vera Wang, designer has created the first collection which will be available through Dec. 24., and 100 percent of the net profit from the sale of the merchandise will go to support the fight against breast cancer.
“Our successful Kohl’s Cares cause merchandise program benefitting kids has raised more than $150 million over the past 10 years to support children’s health and education initiatives nationwide, said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “The new cause merchandise collection, designed by Vera Wang, represents so much more than beauty and value; it gives our customers an easy way to support a cause that means so much to all of us.”
The company will sell the cause merchandise in all 39 Wisconsin stores and it will also be available online. The Simply Vera cause line includes apparel, accessories, jewelry and home goods available for just $5 or $10. The Kohl’s Cares breast cancer cause merchandise program will continue with a new collection after December.