Known for internal combustion engines, Briggs & Stratton is also betting on batteries

Reinventing your legacy

An example of Briggs & Stratton’s Vanguard lithium ion batteries.
An example of Briggs & Stratton’s Vanguard lithium ion batteries.

After introducing its Vanguard commercial battery system last fall, Wauwatosa-based Briggs & Stratton Corp. expects the new product line to generate $30 million in revenue in its next fiscal year and potentially 10% of sales by fiscal 2023. As Briggs works to refocus its portfolio, the 2023 target would represent more than $100 million in

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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