LOCATION: 19395 W. Capitol Dr. Suite 200, Brookfield
WEB SITE: www.josephdouglashomes.com
YEAR FOUNDED: 1999
PRODUCT OR SERVICE OFFERED: Singlefamily home builder offering a variety of designs highlighting architectural details and exterior charm providing homebuyers with the choice of building on their lot, purchasing a home and lot package or selecting a ready-to-go home.
PROJECTED 2006 REVENUE: Not disclosed LEADERSHIP TEAM: Deron Butler and Joe Orendorf, owners.
TARGET CLIENTELE: Homebuyers looking for exceptional customer service, energyefficient designs and a hassle-free experience when building a new home in southeastern Wisconsin.
BUSINESS ORGANIZATION MEMBERSHIPS: Better Business Bureau, Wisconsin
Builders Association, Metropolitan Builders Association, National Association of Home Builders, National Sales and Marketing Council, Greater Milwaukee Association of Realtors, Waukesha County Chamber of Commerce, Metropolitan Milwaukee Association of Commerce.
WHAT HAS FUELED YOUR COMPANY’S GROWTH? Within the past year, we have
introduced a number of new designs offering homebuyers more livable floor plans as well as alternative exterior styles to choose from. In addition, we have packaged our Joseph Douglas series with more luxury features – all included in the home base price. These enhancements are based on the feedback of our current homeowners. We continually strive to improve our product offerings and survey buyers to insure we are providing designs and features buyers want in a new home. Another asset to our growth has been our Gateway Homes series offering practical designs at an affordable price. These homes have generous standard features while still maintaining the same high quality standards
and award-winning service expected by Joseph Douglas. Another improvement that has fueled our growth is the unveiling of Sales Centers in our model locations. Currently, two decorated models – Pabst Farms in Oconomowoc and Rolling Ridge South in Waukesha – have full service information centers showcasing all our home designs, providing company information and staffed by an experienced sales consultant. Buyers can conveniently get everything they need just by visiting one location.
DO YOU PLAN CHANGES IN YOUR COMPANY IN THE UPCOMING MONTHS? We are increasing our building area so now we can build throughout Southeastern Wisconsin down to the Illinois border, west out to Johnson Creek, and north up to Fond du Lac/Sheboygan County borders. Plus, we will be grand opening models in Caledonia
and Port Washington creating more awareness in these new geographic markets. And with the area’s job market growing, we are introducing more ready-to-go homes for
those that don’t have time to build a new home. Many are ready for immediate move in while some are under construction in the most sought-after locations, near what’s
important to homebuyers.
WHO ARE THE BUSINESS PEOPLE, LOCAL OR NATIONALLY, WHOM YOU ADMIRE? AND WHAT TRAITS DO THOSE PEOPLE EXHIBIT THAT MAKES YOU ADMIRE THEM? Any business person who has the courage, willingness to take the chance and the persistence to make their ideas a reality in the marketplace are the people we admire. The stories of these entrepreneurs, big and small, are a great motivation and provide daily inspiration. Additionally, the customer service attitudes America’s number one customer
service company – Nordstrom – have influenced us to continually serve the customer and never being satisfied with status quo. We do everything we can to emulate those traits.
WHAT IS THE OUTLOOK FOR THE BUSINESS CONDITIONS OF YOUR INDUSTRY OVER THE NEXT SEVERAL MONTHS? Wesee the trend for the rest of the year to be positive. Sales are increasing, qualified homebuyers are visiting our models, and interest rates are still very attractive.
