Jewish Community Center announces leadership and brand changes

After about a decade of living with the same branding, the Harry & Rose Samson Family Jewish Community Center has announced plans to adopt the brand of the Jewish Community Centers of North America.

The nonprofit organization and social service agency, which is committed to enriching the quality of Jewish life, according to its website, has also restructured its governance and leadership team. Mark Shapiro, previously JCC executive director, has been appointed president and chief executive officer of the organization. Peter Blair, formerly associate executive director, will now serve as chief operating officer. Harriet Rothman, who has been director of development for the past seven years, has been appointed chief development officer.
Tommy Jostad will remain chief financial officer, and Chad Tessmer, who has served the organization as director of marketing and communications, will function as chief marketing officer.
The JCC’s new brand, which features a white “J” against a blue background, will be implemented immediately and will be reflected in the organization’s publications and materials as well as on its website in the near future.
“This brand represents the JCC that we are today and the JCC of tomorrow,” Shapiro said in an announcement. “It embraces the inclusive nature of our Jewish values and traditions, it celebrates our professionalism, and it affirms the JCC’s place as a destination for excellence and aspirational living.”
“This is a brand evolution that was, frankly, a long time in coming,” said Tessmer, who was part of the national professional advisory group that conceived the brand. “We are blessed to serve this community as experts in wellness, education, camping and social services. To have a professional brand that matches our expertise is critical. Much like the community itself – the J is flexible, compassionate, and sets big goals.”
JCC is an affiliate of the JCC Association of North America, which helps more than 350 affiliates in the U.S. and Canada facilitate educational, cultural, social Jewish identity-building and recreational programming.

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