HUSCO International, Inc.

HUSCO International, Inc.
2239 Pewaukee Road, Waukesha
www.huscointl.com
Year founded: 1985
Product or service offered: HUSCO International is a worldwide designer and manufacturer of hydraulic and electro-hydraulic components that improve the overall efficiency, controllability and performance of automotive and off-highway mobile equipment.
Leadership team: Agustin Ramirez, executive chairman; Austin Ramirez, president and chief executive officer
Projected 2015 revenue: $400 million
Target clientele: Major OEM off-highway equipment and OEM automotive manufacturers
Business organization memberships: AEM, National Fluid Power Association, Construction Equipment Association, British Fluid Power Association, National Association of Manufacturers, Korea Construction Equipment Manufacturers Association
What has fueled your company’s growth?
“HUSCO’s strong sales growth is attributable to the company’s ability to consistently and creatively push the boundary of what is possible in ways that create immediate value for our customers.”
What is the biggest obstacle to your company’s growth?
“HUSCO has experienced strong growth domestically as well as internationally and has made significant investments in equipment and staffing in the U.S. as well as in the U.K., China and India in order to achieve this growth. The ability to instill the company’s culture with new employees, particularly those outside of the U.S., and educate them on the company’s key competitive advantages so they understand how they can help execute and improve upon those competitive advantages has been a critical challenge the company has successfully overcome.”
Who are the business people you admire?     
“Charter Manufacturing and the Mellowes Family are a tremendous local example of a large, privately-owned business that is growing rapidly while maintaining a deep commitment to community leadership. Milwaukee is blessed with an abundance of entrepreneurs who have both built successful businesses and given generously of their time and talent to the community. Ted Kellner, Bob Kern, the Lubar Family, to name a few. We don’t do enough as a community to recognize the importance of private businesses or celebrate their leaders. “
What is the outlook for your industry?
“Although HUSCO will achieve record sales in (fiscal) 2014, business conditions in our industry remain relatively weak. Our growth is driven by increased market share, which offsets the tepid economic recovery in the U.S. and weak business conditions in Europe, Brazil, India and China.”
What is your company’s most important growth strategy?
“In order to maintain strong future growth, HUSCO is focused on three primary pillars: maintaining exceptional quality, cost and delivery; continuing to leverage our global manufacturing footprint to benefit from growth in international markets; and developing new technologies that differentiate our products in the marketplace. With rising global fuel costs, combined with the impact of government-mandated improvements in fuel economy, HUSCO’s customers are focused on developing construction equipment and automobiles with improved fuel efficiency.”

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